Canon's educational offerings existed across many channels. The resulting experience felt fragmented and customers found it difficult to understand all the products that was available to them. In addition, the lack of tracking made it difficult for Canon to understand how education was impacting their product sales.
"Define Canon’s vision for imaging education and bring that vision to life."
Our approach started with a Discovery phase. We listened to stakeholders and consumers in order to understand their needs and goals. This helped us uncover where Canon is today and define our vision for where they should be in the future.
The next step was to prioritize our recommendations against our business objectives and align on an actionable project plan. The final output was a project roadmap explaining how to best evolve imaging education at Canon.