As a group project, we were tasked with creating a 30s television spot for Purell's travel-sized product. What seemed like a straight forward task became more difficult when we were told the only copy or VO we can use had to be during the end card (last 5 seconds of the spot).
"Concept a 30s T.V. spot for Purell Travel-Size without using V.O or copy until the end card."
Our group decided to leverage the silent and atmospheric style of the classic monster movies to showcase the benefits of germ protection on the go. We acted, shot and edited the spot in a little under a month.