SkinnyCow.com suffered from several issues including an outdated framework and design, limited analytics tracking, and an experience not optimized for mobile. With all these issues, SkinnyCow decided they needed a new digital experience to help
modernize the brand.
"Develop a new .com experience that supports efforts to modernize the brand and become a company that consumers have a passion for."
Our goal was to create an attractive and effective vehicle to connect consumers with information they seek. We started by working with the client to define the strategy for the new website. This helped us understand what our objectives were as well as any limitations we may face. We then used user research to shape our vision as we moved on to designing the web experience. Working with a third party vendor, we turned that vision into reality and launched the new SkinnyCow website.